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DETAILS

Digital Signage for convenient stores:

  • YCD|Digital Menu Board – Digital Menu Boards System
  • YCD|AdScreen - Customer POS Monitor
  • Advertising - Informational Panels

THE CHALLENGE

In the frames of ambitious renovation the gas station chain and its convenient stores, Tatneft looked for an advanced solution that would enable to digitalize the chain’s marketing campaigns in a flexible and effective way.

SOLUTION

 

 

 

 

 

The menu lightboxes were replaced with 32” LCD monitors displaying the menu of the café located within each of the convenient store of the chain.
Customer POS monitors (YCD|AdScreen) were installed in POS area to up-sale and/or influence the customer purchasing decision. At the same time broadcasting of marketing campaigns along the perimeter of a selling floor was based on 49LCD monitors. Additional purpose of those monitors was to display current traffic situation in the area of the gas station, while the locations near the airports displayed an arrival and departure information.A smart dynamic templates were implemented for menu graphical creation, while the overall content management was carried out remotely through YCD|RAMP Platform.

RESULTS

Digital Signage System harmonically fit in with interior of the rebranded gas station convenient stores and effectively promoted brand’s marketing campaigns. Due to remote centralized control access all the menu and the promotions may be changed in real-time which in its turn allows respond quickly to sometimes rapid changes and requirements at the locations – stock availability, necessity to carry out products testing, items price updates and so on.